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In the past two years, habitant living has changed dramatically. After a long time of home and office life, more and more people begin to pay attention to their living quality. The demand for house purchase has also shifted from the original investment and speculation to the demand for new houses to replace old houses and improve living quality.
The post-epidemic era is a new economic cycle and a new era of living. More and more people start to care whether the residential property and aesthetic design can meet their increasingly needs of spiritual and cultural.
On September 28th , KWG held “Next·Future Life Definition” 2021 KWG Habitat Aesthetics Conference in W hotel Chengdu. More than 200 famous designers at home and abroad, including Kelly Hoppen, Kosaka Knox, Kirlin Okashita seung-mi, Masahiko Kobayashi, Li Wei and Tan Weilin, were linked to propose the definition of future life from the three dimensions of being together with people, being together with the time and being together with the scene, covering the architectural aesthetics, commercial aesthetics and service aesthetics of KWG. Putting forward the definition of future life, and explored the various possibilities of future living and space scenes.
Next·Future Life Definition 2021 KWG Habitat Aesthetics Conference
Residential is beautiful with time
KWG released the “Four Aesthetics” of human settlements
Chen Huiru, chief brand officer of KWG Group, said: “Habitat is really a topic of high attention this year. Changes have already taken place and will have a profound impact on our future lives. Let us see that the return of value will reshape the ecology of the whole industry. Product power is the vitality of the enterprise.”
KWG chief brand officer Chen Huiru speaking on the spot
Based on this, this conference discussed the living area aesthetics in line with the current value from four aspects of “natural aesthetics, humanistic aesthetics, luxury aesthetics and originality aesthetics”. Deconstruct the meaning of “living” and “design” and interpret the “product power” in the real sense of the real estate industry.
In terms of natural aesthetics, KWG emphasizes that landscape architecture is a multidimensional art. From the perspective of urban capacity level and the distance from the core of work and life, we put forward “three garden models” -- cultural tourism long distance outside type, city close to the outskirts type and urban core type. In terms of style, Japanese garden, modern art garden and Singapore garden are proposed.
People in the home will be impressive four times of beauty, just as the northen Song Dynasty landscape painter Guo Xi in the poem to talk about, “ The shadows of the mountains in spring are pale as the smile of beauty, the mountains are fresh and green in summer, the mountains in autumn are bright and clean as beauty’s face makeup, the mountains in winter are pale and colorless as if they were asleep without spirit.” Four times and four scenes, all are wonderful.
KWG garden aims to create multi-dimensional art space
Zhang Zhiyang, general manager of KWG Design Management Center, said: “ From the customer’s point of view, our product reconsiders the relationship between human an earth, hoping to return to the origin living and develop new products. We put forward the space paradigm of “returning to the garden and living in the field”, so that every owner can get a piece of land and return to the ideal life of fishing and farming. I hope that people in the city can feel the state of real life in the city and satisfy people’s dream of the garden.”
This echoed the idea of Masahiko Kobayashi, one of Asia’s greatest landscape architects. He believes that landscape design is to create a comfortable relationship between the city, nature and human, balance the ideal environmental space. And said. “Every era is creating the design of the future”. Design thinking should stand in the perspective of the future, to think about the earth’s environment.
Chengdu THE JADEITE landscape
Good architecture should not only meet basic functional needs, but also make people have a happy and beautiful experience. Stable architectural structure, beautiful appearance, suitable space feeling...
Therefore, in the interior space of this conference, KWG first released “KWG 5.0 Life Aesthetics”. Based on the study of 152 life scenes, from the perspective of indoor living scenes, user experience and usage angel, interior space aesthetics is redeveloped and defined -- including the British urban aesthetics represented by international design queen Kelly Hoppen which stresses furniture and space aesthetics. Japanese space poetics created by Japanese famous design Kosaka Knox emphasizes user-centered aesthetics of life art.
“KWG 5.0 is not only a spiritual aesthetic, but also a practical aesthetic” said Zhang zhiyang, “ It is people-oriented and takes care of every behavior of each occupant. In the interior space design, a kind of emotion and thinking about life is integrated, so that the home is not only a living space, but hold the container of thought, care for the home of mind and spirit.”
KWG Design Management Center design general manager Zhang Zhiyang speaking
Taking the design details of Japanese space poetics as an example, Kosaka Knox pays attention to the expression of space emotion, pursues elegance of temperament in quiet space and interprets the space with distinctive artistic atmosphere through creation of rhythm. He has created many benchmark products with Japanese space poetics temperament for KWG, such as Guangzhou Olympic Sports project. Through the video, Master Kosaka talked about the beauty of design with the conference guests: “ In terms of design and natural city, we design a three-dimensional space, a space around people’s activities, or that space will be increasingly extended to the society or the city. People, nature and city are all connected.”
Japanese space aesthetics by Kosaka Knox
Commercial design and scenery together to create beauty
Create a space for diversified art formats
In addition to living, today’s Habitat Aesthetics conference is to describe KWG’s building ability and “art description” in diversified commercial space. The brand concept of “Artistic, Ecological, LOHAS” is fully expressed.
In terms of shopping center space, KWG focuses on the first and second tier cities, and tailors each boutique with the attitude of creating works of art. There are “Ufun” series to create a fashionable, healthy and exquisite “LOHAS” lifestyle; There are also elaborately carved “small but fine diamond” -- “M·CUBE” series, specially for young fashion people to provide modern fashion consumption experience and personalized life style. At the same time, relying on the community and family, “Ufun World” series creates a dynamic, leisure, convenient and life-filled consumption experience for the community business.
Shopping malls provide fashionable consumption experience for young hipsters
American artist Warhol once said: “Art commerce is the next stage of commerce.” The relationship between art and commerce is not taking advantage, but a symbiotic -- use art to overcome the fatigue of the consumer to shopping center, breakthrough the pattern of "art is looked up", to really integrate art into everyday scenes. It is KWG’s artistic expression and design direction which is very important in commercial space. From the establishment of commercial art exhibition hall, to the design of soft decoration artworks and mascots in shopping malls, everywhere is KWG’s artistic persistence in commercial space and its attention to customers’ taste.
M·CUBE integrate art into space
Zhou Yifan, design manager of KWG Commercial Design Department, said at the conference, “As a city’s meeting room, the shopping center is closely related to our daily life, and is an open and inclusive place. We will invite design masters and artists from home and abroad to create a unique and inner core business according to the shopping center’s own positioning, customer groups, regions and site conditions. In keeping with the pursuit of design and art, we strive to create unique locations that echo and resonate throughout the mall, district and city.”
KWG commercial design department design manager Zhou Yifan speaking
In addition to shopping centers, KWG has built a full commercial chain with KWG gene, such as super grade A office building, five-star hotels, self-operated hotel product line, joint office, coffee, long-term rental apartment product line, etc. All kinds of business forms cooperate and symbiosis, and continue to deliver the exquisite life concept with artistic atmosphere to consumers.
ICP Huanhui Commercial Plaza, W hotel Chengdu, Primcasa and other business converging in Chengdu Jiaozi Avenue within one kilometer
Service Innovation
Enhance space value
If a highly aesthetic and thoughtful space is a delicate carrier, then high-quality space supporting services is the spiritual core. And through service, experience, demand to enhance and maintain the value of space, is the deeper spiritual core of the conference of Habitat Aesthetics.
Whether residential or commercial, the aesthetic of architecture is a prerequisite for quality living. And quality service is an important factor to achieve “quality living”. The multi-dimensional space of KWG is linked to the beautiful service of KWG Living. Through the internet full-scene quality life service platform “Yihe” APP, owners can easily enjoy intelligent property services. To achieve accurate matching of residents’ service needs and property services, comprehensively improve the community management model, and improve neighborhood happiness.
In terms of commercial service providers, the three major themes of “Enjoy·wisdom”, “Happy·ecology” and “Plus·temperature” are carried out to further refine the service content and service standards, fully use the means of technology to empower, and build a service ecosystem with more intimate and warm services. We continue to explore and innovate the service, and focus on the “sense of experience” of customers, so that the content can be enjoyed with the “sense of ceremony”, and everyone has a sense of participation.
From the perspective of development, KWG has been “a new way”, and constantly upgrade the comprehensive operation of developers. From planning, development, construction, maintenance, to create a multidimensional system of art space value promotion, emphasizing the vitality of space value. From the past to the future, developers should know more about creating space, understanding the living environment, and understanding the combination of art and people’s living habits.
As the value of space increases, people also realize self-cultivation and improvement in space. To their health, humanities, and nature of various needs are also improved. By upgrading and developing better and more dimensional spaces to realize the value of multi-dimensional space. Through the art space value to enhance the new system one-stop service, with multi-dimensional services, redefine assets and space value.
Wang Yue, executive director and vice president of KWG Living Group, said: “Property service is like a seed with vitality, and its talent is to give more value to living. KWG adheres to the people-oriented service, starts from the needs and experience of users, positions itself as a smart service operator of all industries, thinks about the future development of property from multiple perspectives, and makes continuous efforts to link multiple industries.”
KWG Living Group executive director, vice president Wang Yue speaking
Over the past 26 years, KWG has always adhered to the corporate mission of “build home with heart, create future with aspiration”. From ornamental to practical, in the field of human settlements, KWG dig out people’s spiritual needs, attach importance to space innovation ability, use art aesthetics to reshape space value, explore the trend of combining light and heavy assets, and creating the trend of product capabilities.
Together, we walked through the bright yesterday, and are participating in the shining present. As a master of human settlement aesthetics, KWG also builds a bright future with all those who yearn for a better human settlement life in the future. A closed loop of city life is forming, and an art life full of temperature is happening.
