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In 2022, the market environment is changing. Countless empiricism is being baptized and forged by a new round of values, achieving a new value system and order. As for “future life definition”, last autumn, KWG, which focuses on comprehensive urban operation and development, held the first Habitat Aesthetics conference and proposed “Future life Definition”, which is about the combination of new space design and lifestyle.
Is there more room for discussion on the “Definition of Future Life” ?
In 2022, in the post-epidemic era, the discussion of habitat aesthetics is still continuing. We visited more than 40 cities in China, roaming among cities in the Greater Bay Area, Yangtze River Delta and Chengdu-Chongqing metropolitan area. We find that between cities, and between regions, are linked by the concept of “metropolitan circle”. Population localization is becoming an active or passive choice, and the population of the first and second tier is not “disturbed” by the epidemic and grows naturally.
KWG | LANDMARK ARTE MASTER PIECE
We find that groups or communities of “new citizens” are constantly forming and developing new ways of life. How to define the future of life into the next. In the 27th year of comprehensive urban operation research, KWG found that the so-called urban development has been moving towards a “co-creation mode”.
2022 is bound to be a year of uncertainty.
The outbreak and recurrence of the epidemic have made people’s life, social life and work uncertain. We find that people stop to rethink and settle on their environment and circumstances. Compared with the hard work and fast pace of previous years, health and stability are the pursuit that needs to be guaranteed and determined most in recent years.
The trinity of body, mind and spirit, and healthy has become a new consumer demand. They expect a healthy and natural environment, stable mood, communication of ideas, and need a healthy leader in body and mind.
Consumers are demanding a new form of organic city, a concept of urban metabolism with ecological optimization, self-regulating renewal, and optimization.
Habitat urban planning expert Cao Wei once said that the significance of “organic” lies in the vitality of nature.
As for the organic city, half a century ago, the social philosopher Lewis Mumford proposed the idea of the “garden city” -- decentralization, reducing urban density, and expanding urban space, with an emphasis on “habitat” and “embracing nature”.
How to pursue such an urban concept?
People are the most basic cell of a city, and community is the gene of urban progress. Considering the relationship between people and community, KWG carefully meets the three needs of consumers: body, mind and spirit in product design, operation and atmosphere creation.
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BODY
——It is about the body in the environment which is coexisting with the scene, to improve the environment for people’s health.
In 2022, from THE JADEITE to Richmond Greenville, to LANDMARK ARTE MASTER PIECE, from the cooperation with GAD design office, Shunmyo Masuno, a master of dull landscape and garden master Masahiko Kobayashi, KWG fully respects nature from the facade and buildings to the eastern garden construction of shunmyo mountains.
KWG | LANDMARK ARTE MASTER PIECE
JADE series of residential products, LANDMARK ARTE MASTER PIECE is located in the CBD near river, Richmond Greenville is in the core of CBD to create a sense of “natural ecological”. Facing the wetland park, the mountains embrace fresh oxygen and surround people’s bodies with various natural scenes.
For example, Richmond Greenville provides round-the-clock Chinese medicine services. Apart from the environment, we also care about people’s physical health in terms of health services.
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HEART
——It is about the relief and comfort of the heart, from the environment to the stability and comfort of the mind.
Masahiko Kobayashi once said: For people living in the urban environment, natural elements are indispensable, because man himself is a part of biology, but also a part of nature. For design, especially in landscape design, I think our job is to create a comfortable relationship between city, nature and human, and balance the ideal environmental space.
KWG丨Richmond Greenville
From the rocks, waterfalls, dull landscape, three courtyards and four valleys, hiding the natural scenery of the four seasons. Outside the window, in the big balcony, enjoy the colorful fallen petals one step away. People stabilize their inner order in the beautiful scenery, or step into the courtyards of Dayi Yun Shang. Watching white walls and black tiles, listening to music and arranging flowers, folding branches and painting willows, feeling the hermit’s life of “While picking asters neath the Eastern fence, My gaze upon the Southern mountain rests.”
A world in a wild flower, and a bodhi in a leaf. This is the inner circle between man and nature.
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SPIRIT
——It is about the integration of souls, people’s expectation of the same frequency of higher level thoughts, and the same frequency of local community ecology.
In the post-epidemic era, social interaction should break through the barriers between people, break through the limitations of space and region, realize the integration of community in the local, strengthen social diversity and diversification. This trend brings integrated changes to consumers’ lives. The social experience of the club can be wine and cigar bar, bowling, gym, and social at home.
KWG’s pursuit of community ecology and the same frequency of thought is not limited to housing. Under the general policy direction of “the same right to rent and sell”, we further think of the demand for long-term rental apartments.
In the upcoming rental community, the group gives full play to the advantages of environmental space and design aesthetics, and creates a new apartment community product with low-density, open outdoor sports and leisure space and garden supporting, which expands from single rooms to 1-3 rooms in the past. It can not only meet the urban living needs of single young people, but also meet the rental needs of some new families and couples.
KWG丨PRIMCASA
KWG丨RISCASA
In some of the communities where conditions are available, KWG apartment also designed large areas of gardens. Exquisite private gardens and riverside greenways are created by well-known landscape designers, which are very rare among the apartment products on the market. In addition, the long-term rental apartment integrates more circle culture. At present, the new young people’s rental demand is not only a house, but also to build an entertainment and social platform, advocating a healthy ecological and balanced lifestyle.
The development model of the future may not only focus on location and space size. Instead, we respect the needs of consumers. From the perspective of consumers, we integrate social interaction, art and spirit into the development and operation of all spaces, and give back to consumers with good services to nourish the space.
This may be a more sustainable choice for real estate enterprises at present, and the direction that developers should strive for in the future.
