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On June 28, the results of the “2021 Forbes China · Best Employer” series were announced. KWG Group won the 2021 Forbes China · Best Employer of the Year and 2021 Forbes China · Sustainable Employer of the Year for its excellent performance in human resource employer brand building.
“2021 Forbes China Best Employer” is jointly sponsored by Forbes China and RussellReynolds Associates, a global leadership and executive talent consulting firm. Dimensions to the evaluation of “best employer” including the enterprise long-term development ability, innovation ability, build a harmonious ecological capacity, widely listen to opinions and win-win ability, human resources management innovation and so on, through the “sustainable development” and “human resources management innovation” as the core insight point to evaluate corporate employer brand idea and experience.
The selection activity lasted for 3 months, with the main list and sub-list. More than 100 companies from the Chinese mainland and more than 50,000 people participated in the 2021 Forbes China Best Employer series. Employees were also invited to anonymously rate the companies they work for to select the 10 finalists for “2021 Forbes China Best Employers”.
Being included in the list means that KWG Group has been highly recognized in terms of enterprise development, talent cultivation, welfare benefits and sustainable development.
01, Innovative measures to build a talent highland
KWG Group was founded in 1995. Since its establishment, KWG Group has always taken “Build home with heart, Create future with aspiration” as the mission of the company, and actively explored people’s needs for a better life. In the face of the uncertain external environment, KWG Group is constantly trying to accelerate transformation and upgrading, and achieve high-quality sustainable development through employer brand construction under the background of the new round of scientific and technological revolution and industrial transformation.
First of all, it is an active exploration in recruitment. Combined with the trend of digital industry, KWG Group adopts innovative measures such as digital recruitment management, AI technology screening resume, contact-free recruitment, digital talent evaluation and preparation of recruitment white book to empower the group’s recruitment control through standardization, effectively build digital talent echelon and improve organizational efficiency.
Establish a talent development system of “strong review, fine training and heavy application”. In terms of talent mining, KWG Group has established multi-dimensional talent selection channels in an orderly manner, opened up horizontal and vertical talent channels, and made the core talents get more attention of the organization. In terms of talent training, KWG Group focuses on creating three talent development brands of Heding, Hedongli, Hexinli, and focuses on cultivating talents qualified for future development needs. In terms of talent evaluation, KWG Group has created a set of highly characteristic high-frequency and lightweight talent evaluation mechanism, and established the three powers separation and balance system of recommendation right, evaluation right and appointment right, so as to make outstanding talents stand out in the organization. Through the continuous iteration and innovation of talent management, KWG Group’s talent supply chain has been gradually improved. The middle and senior managers who have been trained and selected and exported by the company account for more than 80%, which provides the talent foundation and power source for the company’s diversified layout and business upgrading.
“Management culture brings people together”. Create the exclusive culture with KWG Group characteristics, build a cultural system of spirit, behavior, vision and system, deepen the vibrant cultural influence. A new employee handbook from a young person’s perspective. Select policies and guidelines that are relevant to new employees, include the most representative benchmark projects. With unique design expression form, convey the temperature of heart, let every new staff quickly blend in and feel the enterprise culture, continue to learn and grow on the platform of KWG Group, and to experience a richer life.
Strong Growth 25 VLOG competition aims to shoot short videos of creative KWG culture, so that KWG people can see, touch and participate in the activity. The innovation opened a new form of corporate culture communication, causing many enterprises to imitate the upsurge, to build the cultural communication power of well-known industries. The industry’s pioneering KWG big player simulation management sand table, make the cultural heritage in the form of edutainment internalized into the heart. Cultivate KWG people with business consciousness, hold KWG big players challenge, create KWG Group cultural IP project, let the cultural inheritance grow endlessly.
At the same time, KWG Group innovates the traditional training for new employees and creates a new cultural heritage project -- Jingli Training Camp. Excavate the cultural core under KWG product power, brand power and operation power, and expand the cultural panorama vision for every new KWG staff. Revitalize the corporate culture communication platform, with self-created columns, channel integration and user activation as the direction, mining high-quality content, introducing network traffic, sending out the strongest voice of KWG Group, and making cultural communication with industry influence.
02, Innovation and change to achieve cross-industry empowerment
2020 is a year for KWG Group to achieve its goal of 100 billion yuan. In the face of new challenges brought by COVID-19 to the whole industry, we grasped the nettle and reached the sales target of 100 billion yuan. While deeply ploughing the real estate development business, KWG Group also pays attention to diversified industrial layout. After years of development, it has realized the synergy of residential, shopping center, office building, hotel, industrial city, culture and tourism, education, health and other diversified businesses. KWG Group constantly excavates the commercial potential of cities and create long-term commercial value. At present, the opened commercial projects are located in the core areas of first-tier and second-tier cities and new economic zones, which continue to bring stable cash inflow and profit support.
Under the background of large cities entering the stock era and urban renewal becoming the new growth mode of urban development, KWG Group also accurately grasps the pulse of the times. In 2020, KWG Group will make full efforts in urban renewal, layout urban core areas in Guangzhou, Foshan, Shenzhen and Dongguan, and make new breakthroughs in a number of old renovation projects.
03, Sustainable development lays out the future
KWG Group has been actively implementing the policy of sustainable development, guided by the four strategies of stabilizing assets, optimizing land reserve, diversified business forms and following the trend. From diversified business layout, digital operation and management, smart customer service, high-end product research and development, strategic layout, to create a better city life for people.
In recent years, KWG Group has successively laid out a number of potential development sectors such as housing, shopping centers and education industry. By promoting the coordinated development of real estate and diversified business segments, the sustainable development of the ecosystem will be formed, and the group’s comprehensive strength will continue to rise.
With the rapid development of new technologies such as the Internet and the Internet of Things, the general trend of interconnection of everything and ubiquity of data is becoming increasingly obvious. Internally, KWG Group takes the lead in optimizing internal processes with forward-looking vision. Through digital enterprise management, to achieve financial business integration. Externally, KWG Group launched the intelligent customer service system, which greatly improved the service efficiency and service quality to customers, laying a solid foundation for the good operation of the group.
Since its inception, KWG Group has focused on high-end residential, high-end office buildings, high-end hotels and other fields, and continues to deeply explore first-tier and new first-tier cities. It has successfully participated in the construction of several high-end CBD urban complexes, such as Guangzhou Pearl River New City, Shanghai Qiantan, Chengdu City and so on. From a single project radiating to a single city, to diversified business projects radiating to promote the development of urban agglomeration, KWG Group is constantly realizing a leap forward and creating a new model for the comprehensive operation and development of high-end cities.
The “2021 Forbes China · Best Employers” certification is not only a recognition of KWG’s past HR practices, but also an insight into global HR practices. In the future, driven by innovation and sustainable development, KWG Group will always adhere to the brand mission of “build home with heart, create future with aspiration”, build a more sharp organization, actively respond to the rapidly changing environment, and fulfill its commitment to long-term development with practical actions.
