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The recurrence of spring time marks the beginning of a year. On 21January, KWG Group Holdings held itsAnnual Award Presentation Ceremony 2019 and New Year Dinner2020 with the theme of “Stride Ahead andScale New Heights” at W Hotel Guangzhou.
Themed “Stride Ahead andScale New Heights, KWG Group Holdings’ new year gala dinner was held
Looking back on 2019, in the face of the ever-changingbusiness environment and increasingly intensive market competition, KWG GroupHoldings always adheres to its core philosophy of “Build Home with Heart,Create Future with Aspiration” in quest of better lifestyles as needed by thepeople. In line with the national policy and strategy, the Group upholds itspractice of pragmatic innovation and steady progress. While focusing on itscore real estate business, KWG Group diversifies into other segments covering commercialproperties, industry-city integration, education, hotel, long-term rentalapartment, cultural tourism and comprehensive healthcare. The synergisticdevelopment has created fruitful results in terms of sales performance,management innovation and operational efficiency, paving the way for evenhigher quality growth.
2020 marks the 25thanniversary of KWG Group’s establishment. Over the 25 years, from a humble beginning,the Group underwent ups and downs and achieved what it is today with untiringeffort, trials and hardships. “2020 is a crucial year for KWG Group as ourassets exceed RMB 100 billion. To achieve this, we need to do more than othersin order to excel. Innovation requires a lot of courage and is a greatchallenge for us, but innovation is the best strategy against challenges. Our robustexecution will make us even better. Everyone of you in every business segmentmust be determined to innovate and change, to work collaboratively, and tobreak through in your respective fields. "
KongJianmin, Chairman of the Board of Directors of KWG Group Holdings delivers a speech
Subsequently,KWGGroupHoldings’ ExecutiveDirectorKongJiantaoexpressed in his speech hisgratitudetowards staff’shardwork in2019. He said that in the past year, KWGGroupHoldings’ businesses such as Mulianhotels and long-term rental apartmentshave made great progress and gained a wealth of experience with theirsynergistic development. He hopes that the diversifiedsegmentswill growfaster and better inthe year ahead, further contributing tothe Group’sdeepening of its multi-business layout and injectingnew genes and value to the Group.
KWG GroupHoldings’ Executive Director Kong Jiantao delivers a speech
CaiFengjia,ChiefExecutive Officer of KWGGroupHoldings’real estate business,summarizedthe performance related to customerservice,investorrelations,digitaloperation,stafftraining,etc,"Overthe pastyear,wecontinued to uphold our principle of‘creating value based on customer needs” throughoptimizing and reviewing products,enhancingpropertyservicesand partnering withhigh-qualityunits. We have created genuine valuefor our customers through remarkable improvements in our product forgingcapability, customer satisfaction and project quality. In addition, wefocused oninvestors’ needs to create profitability; embraceddigitization in our operations to build a better future through technologicaladvancement; nurtured a strong force in the frontier of sales and marketingthat could stay abreast of market development trends. All in all, we aim atlaying a solid foundation for KWG Group Holdings’ future development.” SaidCai. For 2020, Cai Fengjia also expressed his wish, “I hope everyone at KWGGroup remains passionate and aspires to scale new heights. Together we thrive!”
For 2020, Cai Fengjia also put forward his expectations,"I hope that all the people who sharethe scene to maintain the desired heat, break through the newheight of growth, move forward, creategood results!"
KWG Group Holdings’ Chief ExecutiveOfficer Cai Fengjia delivers a speech
KWG Group Holdings also recognized staff andteams of outstanding performance with the Best New Joiner Awards, Hardworkingand Aggressive Awards, Outstanding Manager Awards, Excellent Team Awards, 10year/5 year Loyalty Awards, Chairman’s Special Awards, etc. Thosebest-performing staff progressed and shone to where they are, and earned theapplause and honour that they deserved. This year, some frontline staff wereseated with top management in the head table as a special arrangement to facilitatecommunications. On the other hand, some senior executives were seated at thetable of frontline staff to break the silos and listen to each other. Thejoyful ambience truly demonstrates the spirit of “ Stride Ahead and Scale New Heights”.
Going hand in hand with passionate and the bestpeople, KWG staff earned their recognitions with hard work and perseverance. Theythrived and improved relentlessly, and created robust performance for KWG GroupHoldings in 2019.
Individual and teams of outstandingperformance are recognized
The wonderful performances bring the joy to theclimax
Going forward, quality growth drives scale
Forward-lookinglayoutdrivesperformancegrowth.Thanks to the layoutstrategy of establishing strongfootholds inGuangdong-HongKong-Macao Greater Bay Area (GBA) and the Yangtze RiverDelta region, and focusingon first- and second-tier cities,KWGGroup Holdings achieved impressiveresults in 2019. It is worth anticipating that, the implementationof the GBA planning, KWG Group Holdingsas a 25-year-old Guangdong-based property developer and investor will benefitfrom the opportunities in 2020. Currently, KWG Group Holdings has establishedfootholds in 8 cities and 1 district with ample land reserve. KWG GroupHoldings is well positioned to capture the opportunities with its superblayout, high-quality products and good reputation, forming a strong support foranother year of robust performance in 2020.
KWG Group Holdingshas earned extensive recognitions with its high quality growth.Thanks to its high-qualityand steady growth advantages underpinned by its outstanding product forgingcapability, steady and remarkable profitability, forward-looking and insightfuldevelopment strategy, growing brand strength and prominent integrated operatingcapability, KWG Group Holdings has been widely recognized in the industries inwhich it operates in 2019. These included the 9thranking in the“TOP 10 China Real Estate Enterprises Listed in Hong Kong byComprehensive Strength”, “Top 10 Comprehensive Real Estate Developers inChina”, “Top 500 Chinese Private Enterprises”, and“Enterprise with SpecialContribution to Better Life in China”, representing strong recognition by thecapital market and property industry as well as a vote of confidence on theGroup’s high quality and sustainable development. Besides, the Group was ratedas a “BUY”by Citi, Credit Suisse, HSBC, UBS, Jefferies and Daiwa.
KWG Group Holdings’ innovates to drive growthmomentum. Along with its high-quality steady growth,“innovation for change” is a keyword for the Group in 2019. In early 2019, KWGGroup Holdings partnered with technology giants SAP and IBM to develop andone-stop digital management platform which enables professional data sharingand business connectivity and creates a growth-oriented property businessinformation benchmark. It also lays a solid foundation and platform support for the businessgrowth and management enhancement.
In addition, KWG Group Holdings has also reachedstrategic cooperation with industry benchmarking companies such as Liuxi AssetInvestment Group, Fangyuan and Bay Area Smart City Renewal Group, to facilitatethe development of education and urban renewal businesses. While complying withthe trend of diversified development, KWG Group Holdings adheres to the conceptof advancing with the times and pioneering and innovative ideas to seek a newdevelopment model in the Internet era. It launched the “CoKWG” APP to create a comprehensivemembership ecosystem; The first crossover with Suning.com, an innovative onlineproperty sales channel was launched during the 12.12 shopping festival. With anintegrated online and offline marketing strategy, the platform is abreakthrough from the traditional property sales channels. It is also anexploration of Internet crossover and new marketing approach that gives newimpetus to KWG Group Holdings.
In response to social development and morediversified demand of people, KWG Group Holdings actively explored and realizedbusiness diversification, balanced development and product upgrade. In 2019,the Group continued to explore people’s needs of quality life. While deeply cultivating the development of its real estate business, KWGGroup Holdings integrates the operations of its commercial properties, empowersand integrates its city-industry integration business, precisely expands intothe education sector, speeds up the expansion of the hotel sector, enters thelong-term rental apartment sector in full swing, makes rapid progress in thecultural tourism sector, and actively explores the comprehensive healthcaresector. Besides,it seeks to consolidate its back-end services made up of its four major systemsspanning from property management, customer service, membership service to KWGCloud Platform. The Group aims to create a city life closed cycle for its property buyers and customers withone stop intelligent services catering to their needs in a holistic range oftheir life.
For commercial properties, following the commencement of operations in theproperties in CBD, KWG Group Holdings’ commercial properties have realized harvest. Currently, the Group isoperating 8 shopping malls including Suzhou U Fun, Beijing M • Cube, Shanghai U Funand Guangzhou U Fun. Besides, office towers situated in CBD of first-and-second-tiercities such as Guangzhou, Shanghai, Beiing, Chengdu, Nanning and Suzhou havecommenced operations too.
KWG Group Holdings was operating7hotels under the proprietary hotel brand – The Mulian- in 2019. Following theopening of The Mulian Chengdu in January 2020, number of hotels under theMulian brand reached 13 with footholds in Guangzhou, Shenzhen, Chengdu, Suzhou,Hangzhou, Wuhan and Xian. Besides, the Group’s 4 international hotels, namelythe W Hotel Guangzhou, Conrad Hotel Guangzhou, Four Points by SheratonGuangzhou and Courtyardby Marriott Suzhou recorded steady performance.
Forcomprehensive healthcare business, KWG Health Group was officially launched inGuangzhou in November 2019. Adhering to the mission of “taking the lead withinnovation and making healthiness accessible”, KWG Group Holdings strives totake the industry to a new height. Riding on its forward-looking strategy andinnovative service mindset. KWG Group Holdings is committed to comprehensivehealthcare investment, biomedicine, medical services and healthcare industriesin order to create a high-tech industrial conglomerate that provides healthmanagement for the entire life cycle of human.
With forward-looking development strategies and a growing business ecosystem,KWG Group Holdings has accelerated its entry into a new track with diversifiedlayout and synergistic development. The deployment and exploration of new businesssegments and participation in new industries will inject strong momentum intothe rapid improvement of the Group's integrated operations. Looking ahead, KWG GroupHoldings will continue to deepen the diversified business layout and create aone-stop smart life closed loop for customers.
Strive forward to unveil a new chapter for KWG
Under the main tone of "houses are'for living in, not for speculation”, establishing a long-term management and regulation mechanism, and promotinga stable and healthy development of the real estate market, seekingtransformation and upgrading and sustainable development is the only way for developers.
In 2020, KWG Group Holdings will continue to studythe market, persist in pursuing product quality, develop diversified formats,and continue to improve management efficiency and talent training mechanisms.Through the two-fold approach to strengthen corporate competence internally andexternally, overall competitiveness could be enhanced to enable sustainable andhigh-quality growth .
Kong Jianmin, chairman of the board of directors ofKWG Group Holdings, put forward the strategic plan at the 2019 annual resultsreview and 2020 work plan meeting, "In 2020, the group will stabilize cashflowand drive operation management with financial data; optimize landbank by adjustinginvestment structure with business awareness; ensure strict implementation by maintainingproduct competitiveness through standardization; promote sales and consolidatemarketing standard through system reform; strengthen workforce based on theprinciple of survival of the fittest, and at the same time require themanagement to maintain learning motivation, subvert traditional thinking, andachieve management breakthroughs. "
The blueprint is in place and the drum has rolled. 2020marks the 25th anniversary of KWG Group Holdings who will alwaysadhere to the core philosophy of “build home with heart. Create future withaspiration”. The Group’s long-term vision is to resonate with socialdevelopment and moving forward with the trend of the times. Innovate forchange, move forward bravely, and achieve sustainable high-quality developmentof the Group. KWG Group Holdings will make a concerted effort to beat hedevelopment targets of various member companies as a present for the 25thanniversary of the KWG Group Holdings. Let’s leap together and innovate, andwrite a new glory for the next 25 years!
